Different Approaches in Recruiting Young Professionals

Martina Fischerová, Kateřina Půbalová


Young Professionals as a significant part of Generation Y have already been examined in various studies that focused on their views, attitudes, values etc. This paper examines the differences in the importance of work and life values among peers of the same age with similar background, but from different study groups. To test the propositions, a life value inventory was distributed among 262 students and alumni from two different study programs at the same Faculty between December 2016 and May 2017. The data were analyzed in the SPSS statistical software with the use of the k-means clustering. The hypotheses expecting differences in life and work values were partially confirmed. The findings are discussed within the framework of strategic leadership and the need of engaging stakeholders.


Young Professionals; Generation Y; CEMS MIM; Life Values; Recruitment

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DOI: https://doi.org/10.5195/emaj.2018.149


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