The Mediating Role of Environmental Attitude on the Impact of Environmental Concern on Green Product Purchasing Intention

Ebru Onurlubaş

Abstract


Environmental pollution, increasing damages in the nature and deformation of ecosytem have started to worry consumers and the environemental concern has formed in time. Consumers who have environmental concern and wish to lend a healthy and clean environment to next generations, then started to consider the damages of their products to the nature in a higher degree. Thus, consumers with environmental concern have placed more importance to green products, which do not pollute the nature, use natural resources less, enable recycling, but are environmental friendly. The aim of this study is to investigate the impact of environmental concern on green product purchase intention, and to also investigate the mediating role of environmental attitude on the mentioned impact. Research data were gathered from 410 individuals residing in İzmir city using the face-to-face questionnaire method. Then, the data were tested with Crobach Alpha Method, Test of Normality, Exploratory Factor Analysis, Confirmatory Factor Analysis, Structural Equation Modeling and Sobel test. Based on research findings, it is observed that environmental attitude has a mediating role on the impact of environmental concern on green product purchasing intention. It is also determined that, environmental concern has a meaningful impact on environmental attitude and green product purchasing intention, and environmental attitude has a meaningful impact on green product purchasing intention.


Keywords


Environmental Concern; Environmental Attitude; Green Product; Purchase Intention towards Green Products

Full Text:

PDF

References


Aaker, D.A., Kumar,V., Day, G.S. (2007). Marketing Research. 9. Edition, John Wiley & Sons, Danvers.

Akdemir, G. (2008). Tüketicilerin Kurumsal Sosyal Sorumluluk Uygulamalarını Yürüten İşletmelere Karşı Tutumları ve GSM Sektörü Üzerinde Bir Araştırma, Yüksek Lisans Tezi, İstanbul Üniversitesi Sosyal Bilimler Enstitüsü.

Akehurst, G., Afonso, C. ve Gonçalves, H. M. (2012). “Re-Examining Green Purchase Behaviour and The Green Consumer Profile: New Evidences” Management Decision, 50 (5): 972-988.

Alnıaçık, Ü. (2009). “Tüketicilerin Çevreye Duyarlılığı ve Reklamlardaki Çevreci İddialar”, Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (18), 48-79.

Alwitt, L. F., & Pitts, R. E. (1996). Predicting Purchase Intentions for an Environmentally Sensitive Product. Journal of Consumer Psychology, 5 (1), 49–64.

Arıkan, R. (2007). Araştırma Teknikleri ve Rapor Hazırlama, 6.Baskı, ISBN:975-8784-35-8, Ankara.

Ay, C. ve Ecevit, Z. (2005). “Çevre Bilinçli Tüketiciler”, Akdeniz İ.İ.B.F. Dergisi, 10, 238-263.

Aydın. O. (2000). Davranış Bilimlerine Giriş. Eskişehir: Anadolu Üniversitesi Yayınları No: 1027.332

Baron, R. M. ve Kenny, D. A. (1986). “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations”, Journal of Personality and Social Psychology, 51(6), 1173-1182.

Berens, G., Cees B.M., van Riel., Gerrit H. and van Bruggen (2005). “Corporate Associations and Consumer Product Responses: the Moderating Role of Corporate Brand Dominance,” JM, 69, 35-48.

Bergeron, J. (2004). Antecedents and Consequences of Salesperson Listening Effectiveness in Buyer-Seller Relationships. The John Molson School of Business, Canada, Doktora Tezi.

Biner, N. (2014). Tüketicilerin Yeşil Ürün Satın Alma Davranışlarının İncelenmesi, Trakya Üniversitesi Sosyal Bilimler Enstitüsü, İşletme Anabilim Dalı Yüksek Lisans Tezi.

Boztepe, A. (2012). “Green marketing and its impact on consumer buying behavior”s European Journal of Economic and Political Studies, 5 (1), 5-21.

Büyüköztürk, Ş. (2002). Sosyal bilimler için veri analizi el kitabı. 2. Baskı. Ankara: Pegem Yayıncılık.

Byrne, B. M. (2010). Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming, 2nd ed., Taylor and Francis Group, ISBN 978-0- 8058-6372-7 (hardcover: alk. paper) ,ISBN 978-0-8058-6373-4.

Cowan, K. and Kinley, T. (2014). Green spirit: consumer empathies for green apparel. International Journal of Consumer Studies, 38 (5), 493–499.

Coşkun, A. (2015). Yeşil Satın Alma Niyetini Belirleyen Psikografik Faktörler: Düşük İlgilenimli Ürün Örneği, Selçuk Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı.

Çabuk, S., Nakıboğlu, B. ve Keleş, C. (2008). Tüketicilerin Satın Alma Davranışlarının Sosyo-Demografik Değişkenler Açısından İncelenmesi. Ç.Ü. Sosyal Bilimler Enstitüsü Dergisi, 17(1), 85-102.

Çetin Gürkan, G. ve Demiralay, T. (2017). Bireysel Yenilikçiliğin Çalışanın Yenilikçi Davranışı Üzerindeki Etkisinde İçsel Motivasyonun Aracılık Rolü: Türkiye’de Cerrahlar Örneği, Girişimcilik ve İnovasyon Yönetimi Dergisi, 6 (1).

DiLalla, Lisabeth F. (2000) Structural equation modeling: Uses and issues. In H. E. A. Tinsley and S. D. Brown (Eds.), Handbook of Applied Multivariate Statistics and Mathematical Modeling, 439-464. San Diego: Academic Press.

Dodds, W.B., Kent B. Monroe, and Dhruv G. (1991). “The Effects of Price, Brand, and Store Information on Buyers' Product Evaluations,” JMR, 28 (August), 307-319.

Elkington, J. (1994). “Toward The Sustainable Corporation:Win -Win –Win Business Strategies For Sustainable Develpoment”, California Management Review, 36, 90- 100.

Engel, J. F. Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior ( 8th ed.) New York: Dryden Press.

Erbaşlar G. (2007). "Yeşil Pazarlama". Paradoks Ekonomi, Sosyoloji ve Politika Dergisi. 3(1).

Farr , A. and Hollis, N. (1997). What do you want your brand to be when it grows up? big and strong? Journal of Advertising Research, 37(6), 23-36.

Fishbein, M. and Ajzen, I. (1975). Belief, attitude, intention, and behavior: an introduction to theory andresearch. Reading. MA: Addison-Wesley.

George, D. ve Mallery, P.(2003). SPSS for Windows step by step: A Simple guide and reference 11.0 Update. Pearson Education, Inc, United States Of America.

Grewal D., Krishnan R., Baker J., Borin N. (1998). “The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions”, Journal of Retailing, 74 (3), 331-352.

Guanghui Ma, Pei-Luen Patrick Rau and Zhi G. (2018). The Effects of Environmental Awareness and Consumption Value on Green Makeup Product Purchase Intentions, Psychology, 9, 1898-1916.

Henson, R. K. ve Roberts, J. K. (2006). Exploratory factor analysis in published research: Common errors and some comment on improved practice. Educational and Psychological Measurement, 66(3), 393-416.

Hines, J. M., Hungerford, H. R., & Tomera, A. N. (1987). Analysis and Synthesis o f Research on Responsible Environmental Behavior: A Meta-Analysis. The Journal of Environmental Education, 18(2), 1–8.

Hoyle, R. H. (1995). Structural Equation Modeling: Concepts, Issues and Applications. Sage Publication Inc. London.

İncelioğlu, M. (2010). Tutum Algı İletişim, Beykent Üniversitesi Yayınları, İstanbul.

Kalafatis, S. P., Pollard, M., East, R., & Tsogas, M. H. (1999). Green Marketing and Ajzen’s Theory of Planned Behaviour: a Cross-Market Examination. Journal of Consumer Marketing, 16(5), 441-460.

Kamonthip, M., Surakiat, P. Ve Ke-Chung, P. (2017). The Influence of Environmental Concern and Environmental Attitude on Purchase Intention towards Green Products: A Case Study of Young Consumers in Thailand, International Journal of Business Marketing and Management (IJBMM), 2 (3): 1-8.

Kanchanapibul, M., Lacka, E., Wang, X. and Chan, H. K. (2014). An empirical investigation of green purchase behaviour among the young generation. Journal of Cleaner Production, 66, 528-536.

Karaca, Ş. (2013). “Tüketicilerin Yeşil Ürünlere İlişkin Tutumlarının İncelenmesine Yönelik Bir Araştırma”, Ege Academic Review”, 13(1).

Kelly, S. (2011), “Do Homes that are More Energy Efficient Consume Less Energy? A Structural Equation Model for England’s Residential Sector”, Electricity Policy Research Group, University of Cambridge, EPRG Working Paper 1117, Cambridge Working Paper in Economics 1139.

Khaola, P.P., Potıane, B. and Mokhethı, M. (2014). Envıronmental Concern, Attıtude Towards Green Products And Green Purchase Intentıons Of Consumers In Lesotho, Ethiopian Journal of Environmental Studies & Management 7(4): 361 – 370.

Kim, Y. and Han, H. (2010). Intention to pay conventional-hotel prices at a green hotel–a modification of the theory of planned behavior. Journal of Sustainable Tourism, 18 (8), 997-1014.

Kim, H. Y., & Chung, J.-E. (2011). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing, 28 (1), 40–47.

Kim, Y. (2011). Understanding Green Purchase : The Influence of Collectivism , Personal Values and Environmental Attitudes , and the Moderating Effect of Perceived Consumer Effectiveness. Seoul Journal of Business, 17 (1), 65–92.

Kim, Y. J., Njite, D. and Hancer, M. (2013). Anticipated emotion in consumers’ intentions to select eco-friendly restaurants: Augmenting the theory of planned behavior. International Journal of Hospitality Management, 34, 255-262.

Kline, Rex. B. (2005) Principles and Practice of Structural Equation Modeling. New York: The Guilford Press.

Laroche, M., Bergeron, J. and Barbaro-Forleo, G. (2001). Targeting Consumers Who Are Willing to Pay More for Environmentally Friendly Products. Jo¬urnal of Consumer Marketing, 18( 6), 503-520.

Lizawati Aman, A.H. (2011). The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable. Masters thesis, Universiti Malaysia Sabah.

Madahi, A. ve Sukati, I. (2012). The Effect of External Factors on Purchase Intention Amongst Young Generation in Malaysia, International Business Research, 5(8), 153-159.

Maichum, K., Parichatnon, S. and Peng, K.C. (2016). Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers. Sustainability, 8(10), 1077.

Mark, N. and Law, M. (2015). Encouraging Green Purchase Behaviours of Hong Kong Consumers. Asian Journal of Business Research ISSN, 5(2), 2015.

Meydan, C. H. ve Şeşen, H. (2011). Yapısal Eşitlik Modellemesi AMOS Uygulamaları (1 ed.). Ankara: Detay Yayınevi.

Minton, A. P. ve Rose, R. L. (1997). “The effects of environmental concern on environmentally friendly consumer behavior: An exploratory study”, Journal of Business Research, 40 (1): 37-48.

Moisander, J. (2007). Motivational Complexity of Green Consumerism, International Journal of Consumer Studies, 31:404-409.

Morris, J. (1997). Green Goods? Consumers, Product Labels and the Environment. London: UK: IEA Environment Unit.

Mostafa, M. M. (2009). Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps. Expert Systems with Applications, 36 (8), 11030-11038.

Newhouse, N. (1990). Implications of Attitude and Behavior Research for Environmental Conservation, The Journal of Environmental Education, 22 (1): 26-32.

Onurlubaş, E. ve Dinçer, D. (2016). Yeşil Pazarlama Tüketici Algısı Üzerine Bir Araştırma, İstanbul: Beta.

Oppenheim AN. (1992). Questionnaire Design, Interviewing and Attitude Measurement. New edition. New York: Printer Publishers,

Ottman, J., Stafford, E. R. ve Hartman, C. I. (2006). “Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products”. Environment, 48(5).

Özdamar, K. (1999). Paket programlar ile istatistiksel veri analizi. Eskişehir: Kaan Kitabevi.

Paço, A., Alves, H., Shiel, C. ve Filho, W. L. (2013), „Development of a Green Consumer Behaviour Model‟ International Journal of Consumer Studies, 37 (4), 414-421.

Paul, J., Modi, A., and Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123-134.

Petroshius, S.M. and Kent B. M. (1987), “Effect of Product-Line Pricing Characteristics on Product Evaluations,” JCR, 13 (March), 511-519.

Sabuncu, R.G. (2017). Anadolu Üniversitesi İşletme Fakültesi Öğrencilerinin Girişimcilik Niyetleri Ve Çevresel Tutumlarını Ölçmeye Yönelik Bir Araştırma, Anadolu Üniversitesi, Sosyal Bilimler Enstitüsü, Yüksek Lisans Tezi.

Schultz, P. W., Shriver, C., Tabanico, J. J. and Khazian, A. M. (2004). Implicit connections with nature. Journal of Environmental Psychology, 24(1), 31–42.

Shamdasani, P., Ong Chon-Lin, G. and Richmond, D. (1993). Exploring Green Consumers In An Oriental Culture: Role Of Personal And Marketing Mix Factors. Advances in Consumer Research (20), s. 488-493.

Shrum, L.J., John A. McCarty and Tina M. L. (1995), “Buyer Characteristics Of The Green Consumer And Their Implıcation For Advertising Strategy”, Journal of Advertising, 24 (2), 71-81.

Sipahi B., Yurtkoru, E.S. ve Çinko M. (2008). Sosyal Bilimlerde SPSS ile Veri Analizi, İstanbul: Beta Yayınları.

Stevens, J. P. (2002). Applied multivariate statistics for the social sciences. New Jersey: Lawrance Erlbaum Association, Inc.

Straughan, R. D. ve Roberts, J. A. (1999). Environmental segmentation alternatives: a look at green consumer behavior in the new millennium. Journal of Consumer Marketing, 16 (6): 558-575.

Tabachnick, B. G. ve Fidel, L. S. (2014). Using multivariate statistics. USA: Pearson Education Limited.

Timm, H. N. (2002). Applied Multivariate Analysis. Springer – Verlag New York.

Tomer, A. (2003). A Short History Of Structural Equation Models, Structural Equation Modeling: Applications In Ecological And Evolutionary Biology. B. Pugesek (Ed.), Cambridge University Press, 85-12.

Turhan, E., Gültekin, Ö.. Özdemir, Y. (2015). Yeşil ergonomiye genel bakış, Süleyman Demirel Üniversitesi Mühendislik Bilimleri ve Tasarım Dergisi, 3 (3): 559–565.

TÜİK, (2018). http://www.tuik.gov.tr

Uysal, O.U. (2006). Yeşil Ürünlerde Konumlandırma ile İlgili Uygulama, Yüksek Lisans Tezi, Marmara Üniversitesi Sosyal Bilimler Enstitüsü, İstanbul.

Wu P.C.S, Yeh G.Y.Y. and Hsiao C.R. (2011). “The Effect of Store İmage and Service Quality on Brand İmage and Purchase İntention for Private Label Brands”, Australasian Marketing Journal, 19, 30-39.

Yadav, R. and Pathak, G. S. (2016). Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739.

Zinkhan, G.M. ve Les C. (1995), “Green Advertising and the Reluctant Consumer”, Journal of Advertising, 24 (2): 1-6.




DOI: https://doi.org/10.5195/emaj.2018.158

Refbacks

  • There are currently no refbacks.




Copyright (c) 2019 Ebru Onurlubaş

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.