Structure and Strategies of Multinational Enterprises in Nigeria

Authors

  • Moruff Sanjo Oladimeji Olabisi Onabanjo University
  • Benneth Uchenna Eze Hallmark University
  • Kazeem Adeyinka Akanni Office of Federal Head of Service

DOI:

https://doi.org/10.5195/emaj.2019.169

Keywords:

Matrix Structure, Product Division Structure, Area Division Structure, Organization Structure, Organization Strategy

Abstract

This study sought to examine the effect of organization structure on organization strategy. Survey research design was employed through the administration of structured questionnaire to staff of Nestle Nigeria PLC, Unilever Nigeria PLC and PZ (Cussons) PLC. The findings revealed that, organization structure positively and significantly affects  strategy implementation  (F stat 107.52* 0.000) and that organization structure account for 53% (Adjusted R2= 0.5312) variation in organization strategy. It can therefore be concluded that, organization structure plays a significant role in strategy formulation and implementation in Nigeria multinational enterprises. It could be seen that, global matrix structure and product division structure are the most critical elements of organization structure driving strategy implementation in a multinational firm. It is therefore recommended that, multinational firms in Nigeria should employ matrix structure towards the enhancement of their organization strategy. This is because matrix structure has the highest effect on organization strategy.

Author Biography

Moruff Sanjo Oladimeji, Olabisi Onabanjo University

i am a senior Lecturer at the Department of Business Administration, Faculty of Administration and Managment Sciences, Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria.

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Published

2019-08-05

Issue

Vol. 9 No. 1 (2019)

Section

Articles

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