EMAJ: Emerging Markets Journal

Investigation of Ethnocentrism Effect on Turkish Textile Image and Consumer Purchase Intention: Isfahan and Tabriz Cities as a Case Study

Bahram Ranjbarian, Hamed Abbaszadeh Avilagh — Mon, 19 Dec 2022 00:00:00 -0500

Cultural factors such as ethnocentrism and cultural stereotypes also play a prominent role in consumers' perceptions of brands. This paper examines the impact of ethnocentrism on the image of Turkish textiles and the purchase intention of these goods among Isfahan and Tabriz citizens. The population of this research is residents of Isfahan and Tabriz cities. This study's hypotheses are examined using structural equation modelling through PLS software. The results showed that ethnocentrism has a significant relationship with the product image, but these results were inconsistent in Isfahan and Tabriz cities. On the other hand, the relationship between ethnocentrism and the cognitive image was confirmed. However, the result was not approved for the affective image in both cities either.

Customer Based Performance of the Hotel Industry: Analysis of Service Package and Brand Innovations

Collins Kankam-Kwarteng, Ofosu Amofah, Francis Osei, Barbara Osman — Mon, 19 Dec 2022 00:00:00 -0500

This study aims to examine the influence of service package and brand innovation on customer relational performance and customer profit performance of the hotel industry. Data were collected from 112 hotel operators. PLS-SEM was used to derive the path coefficient (β) and t statistics to determine the path relationship between service packages, brand innovation, customer based relational performance and customer based profit performance. This study shows that both service package and brand innovation have influence on both customer relational performance and customer profit performance. Brand innovation does not moderate the relationship between service package and customer relational performance of the hotel industry. The study findings may not be generalizable to other categories of the restaurant industry because of the relatively small sample size and the respondents selected from limited geographical area. The findings, however, will help hotel operators to implement critical packaging operations of the hotel services and improved brand innovations to elicit higher customers’ based performance. Unlike the previous studies on marketing performance, this study examines the combined effect of service package and brand innovation on customer based relational performance and customer based profit performance of the hotels.

Effect of Interest Rate Spread and Bank Specific Factors on Survival of Tier-One and Tier-Two Deposit Money Banks in Nigeria

Segun Kamoru Fakunmoju, Babatunde Jinadu, Alexander A. Akindele — Mon, 19 Dec 2022 00:00:00 -0500

In today’s economic setting, there must be a healthy banking sector for banks to survive. Banks survival determine sound financial mediator in achieving economic performance. However, bank spread and unstable policies towards bank specific factors have become threat to bank survival in Nigeria. Secondary data and ex-post facto research design were used within the period of 2011-2020 for both Tier-1 and Tier-2 deposit money banks in Nigeria. The study found that interest rate spread, asset quality, management efficiency, bank size and board size affect bank survival in Nigeria. The study suggests that bank managers should give maximum attention to interest rate spread, and bank specific factor like asset quality, management efficiency, bank size and board size so as to ensure their survival.

Innovation, Environmental Antecedents and Performance Outcomes of Metropolitan, Municipal and District Assemblies in Ghana

Collins Kankam-Kwarteng, Francis Osei, George Nana Agyekum Donkor — Mon, 19 Dec 2022 00:00:00 -0500

The purpose of the study was to ascertain the effects of innovation types and environmental antecedents on performance outcomes of Metropolitan, Municipal and District Assemblies in Ashanti region, Ghana. Specifically, the study measures the mediating effects of environmental antecedents on the performance outcomes of the MMDAs. A total of 280 responses received from interested workers of the MMDAs were used for the study. As a result of the Covid-19 and its related restrictions, the questionnaire was developed using Google forms. Data were collected through social media and the responses received were screened and used for the analysis. The questionnaire was based on measurement scales for the key variables (innovation types, environmental antecedent, performance outcomes) understudy. SPSS and Sobel Test were used to estimate the mediation effect. The study results revealed that there is a significant but negative relationship between innovation types and performance outcomes at the MMDAs. Similarly, a significant and positive relationship was found between environmental antecedent and performance outcomes of the MMDs. Again, the results showed that there is a relationship between innovation types and performance outcomes of the MMDAs. Finally, the results showed that environmental antecedents mediate the relationship between innovation types and performance outcomes of the MMDAs. Based on the findings, the study recommends that managers of the MMDAs should continue to monitor and control the various environmental (public demands, political demand, regulatory frameworks, competition) forces within the public sector in order to realize the full potential of innovation and its role in facilitating performance outcome. Also, the MMDAs should embrace the innovation types (process innovation, process innovation, governance innovation, and conceptual innovation) in order to achieve higher performance outcomes (effectiveness, efficiency, citizen involvement and participation and customer satisfaction).

Investigating the Market Linkages between Cryptocurrencies and Conventional Assets

Melih Sefa Yavuz, Gözde Bozkurt, Semra Boğa — Mon, 19 Dec 2022 00:00:00 -0500

Many investors include cryptocurrencies as potential investment tools in their portfolios. Previous studies have mostly analyzed Bitcoin regarding its hedge and safe haven features. Although the cryptocurrency market has expanded far beyond Bitcoin, few studies have examined the interaction among all other cryptocurrencies and conventional financial assets. For this purpose, as the dependent variable, we included the cryptocurrency index to represent the cryptocurrency market, whereas international stocks, bonds, United States (US) dollars, gold, and commodities as independent variables in the analysis. The interactions among the variables were analyzed using the Granger causality tests. The analysis results revealed a two-way causality relationship between the cryptocurrency market and the bond markets, indicating that the cryptocurrency index can be used to predict bond prices and vice versa.

The Phenomenon of Hybrid State Capitalism in Emerging Market Economies: Present and Future

Arkady Martynov — Mon, 19 Dec 2022 00:00:00 -0500

The article is devoted to the actual and complex topic of the transformation of a number of countries with emerging markets. A retrospective of the transformation of the entire enclave of emerging market economies in a large number of countries was briefly presented. On this ground, the process of the reproduction of economic systems, distinguished by a hybrid structure with a prevailing state-capitalist order, in a separate conglomerate of post-developing and after socialist countries was analyzed in the last period. Based on the empirical available evaluations, with regard to the conglomerate of considered national economies, the most significant fundamental competitive advantage is still the preservation of relatively low cost of production factors. By the author's argumentation, a vision of the prospect for the transformation of such national economies are presented. The final conclusion concerns the possibility of successful adaptation of these economic systems to the positive fundamental changes, especially including those associated with the transition to sustainable overall social development.

Interest-Free Finance Model by Using Blockchain-Based Company Tokens: Research on Digital Turkish Lira (DTL) and Borsa Istanbul with Technology Acceptance Model (TAM)

Yavuz Toraman — Mon, 19 Dec 2022 00:00:00 -0500

Since technology benefits people in many areas, its effectiveness is increasing day by day. For this reason, many products and services have been digitized and made available to people. Especially in the last period, with the development of blockchain technology, there has been a significant change in the financial sector. Blockchain technology, which offers a decentralized transaction network, has contributed significantly to the development of digital currencies. In this context, the Central Bank of the Republic of Turkey (CBRT) started to work on Digital Turkish Lira (DTL) in 2021. In this context, it will enable the company tokens, which are proposed to be issued as a sub-unit of DTL, which is planned to use blockchain technology in its infrastructure, to be used in the financing of businesses, while also allowing investors to invest in Turkish Lira assets. In the research, it has been suggested that the company tokens to be issued under DTL can be traded on the Borsa Istanbul (BIST) and invested, as well as the relevant tokens can be traded. The proposed model has been examined within the scope of the Technology Acceptance Model (TAM), which is frequently used in the research of technological innovations. The analysis process of the research was carried out with Structural Equation Modeling (SEM). The analysis of the research was carried out with the Smartpls 3 package program. Hypotheses H3, H5, and H8 were rejected and other hypotheses were accepted. When the results of the research were analyzed, it was determined that the factors affecting the intention to use the proposed company tokens were parallel to the literature. As a result of the analysis, it has been reached that the attitude and intention towards the use of company tokens in the proposed model are positive.

Paint Marketing and Factors Affecting the Consumers’ Paint Purchase Preference from the Viewpoint of Paint Industry Members in Turkey

Ozan Altun, Cevdet Kızıl, Gülay Selvi Hanişoğlu, Nazar Demir — Mon, 19 Dec 2022 00:00:00 -0500

The aim of this research was to examine the consumers' preference of paint purchase from the viewpoint of individuals employed in the Turkish paint industry. It was aimed to reach at least 278 individuals with a sampling error of 5%. Within this scope, 350 questionnaire forms were distributed and 330 were received back in the year of 2017. Since 4 of the returned questionnaires had a missing question, study was conducted with 326 questionnaires. The questionnaire form was used as the data collection tool. It included 5 questions about demographic characteristics, 17 questions concerning purchasing and using behaviors, and 29 questions regarding consumers' preferences of paints. Data analysis of the study was done using the SPSS 16 package program. Through the analysis of data, descriptive statistics such as frequency, percentage, mean and standard error were presented. In addition, t test and ANOVA test were applied to test the relationship among variables. Based on research findings, the most important factors for the preference of paint purchase in Turkey were determined as the aging of existing wall painting, marriage and cleaning issues. Moreover, it was found out that the experiences of consumers were also effective for the paint purchase decision and preference. Within the scope of the study, it was determined that elder individuals, married and high income people were influenced by many factors in their preference for painting. On the other hand; young, single and low-income individuals were considering less factors in their paint preferences. In addition, it was detected that men were considering properties (features) such as the price and quality more than women in their purchasing preferences. Furthermore, the most important factor affecting the purchasing choice of consumers was determined as previous knowledge and experience. It was also found out that consumers did not frequently conduct market research before choosing the paint. Educational status of individuals was not an effective factor concerning paint preferences.