GLOBAL CRISIS AND ITS EFFECTS IN THE DEVELOPED AND EMERGENT COUNTRIES - “THE BOTTOM OF THE PYRAMID” AS AN INNOVATION RESOURCE
DOI:
https://doi.org/10.5195/emaj.2011.12Abstract
The economists forecast that in the next 5 years the average annual growth of the global economy will be smaller than the average rate in the past 15 years. This reinforce more than ever the problem of the restricted resources management and discovery of the best possible ways to improve and increase the population welfare.
It is raised the question: To serve 5 milliard people in the world (with less than 2$ per day) is: Moral responsability? High level of intelect? Business opportunity?
Is it the time for companies to enter in the Bottom of the Pyramid markets? Is it the Bottom of the Pyramid the source of the innovation? Why are these markets attractive?
Keywords: average annual growth, global economy, resources management, markets
References
Applied Research Center 2009, Race and Recession, http://arc.org/downloads/2009_race_recession
Auclair C. 2008. How can the Bottom of the Pyramid Approach Work for the Slums? The Habitat Debate, 14.
Bender, Paul S. 1976 "Design And Operation of Customer Service Systems", American Management Association, New York.
Bernhardt and C. Owens, 2009. “Rebuilding a Good Jobs Economy,” The Nation, 30 March 2009 edition.
C.K Prahalad, 2004. ‘The Fortune at the Bottom of the Pyramid”, Wharton School Publishing.
C.K Prahalad and M.S Krishnan, 2008. “The New Age of Innovation”, McGraw- Hill, London.
C. K. Prahalad and Stuart Hart 2002, ‘The Fortune at the Bottom of the Pyramid , Strategy + Business’, 26.
Foxall, Gordon 1991. "Consumer Psychology in Behavioural Perspective", Journal of Economic Psychologie , 12, 544-547.
J. Huezo et al., 2009. “The State of the Dream 2009: The Silent Depression,” United For a Fair Economy.
PRLog Press Release 2009, After the Global Financial Crisis... expect more, http://prlog.org/10373858
Steven M. Bragg, 2006 "Outsourcing: A guide to: selecting the correct business unit, negotiating the contract, maintaining control of the process ", John Wiley & Sons, Inc., New Jersey.
UN-HABITAT 2007. Business for Sustainable Urbanization, Challenges and Opportunities.
United for a Fair Economy 2009, State of the dream 2009: The silent Depression. www.faireconomy.org/dream
United Nations 2009, World Economic Situation and Prospects 2009, http://www.un.org/esa/policy/wess/wesp
World Bank 2009, Weathering the Global Economic Crisis: Lessons for Emerging Markets, http://worldbank.org/DEC/weathering-the-global-economic-crisis
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- The Author retains copyright in the Work, where the term “Work” shall include all digital objects that may result in subsequent electronic publication or distribution.
- Upon acceptance of the Work, the author shall grant to the Publisher the right of first publication of the Work.
- The Author shall grant to the Publisher and its agents the nonexclusive perpetual right and license to publish, archive, and make accessible the Work in whole or in part in all forms of media now or hereafter known under a Creative Commons Attribution 4.0 International License or its equivalent, which, for the avoidance of doubt, allows others to copy, distribute, and transmit the Work under the following conditions:
- Attribution—other users must attribute the Work in the manner specified by the author as indicated on the journal Web site;
- The Author is able to enter into separate, additional contractual arrangements for the nonexclusive distribution of the journal's published version of the Work (e.g., post it to an institutional repository or publish it in a book), as long as there is provided in the document an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post online a prepublication manuscript (but not the Publisher’s final formatted PDF version of the Work) in institutional repositories or on their Websites prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work. Any such posting made before acceptance and publication of the Work shall be updated upon publication to include a reference to the Publisher-assigned DOI (Digital Object Identifier) and a link to the online abstract for the final published Work in the Journal.
- Upon Publisher’s request, the Author agrees to furnish promptly to Publisher, at the Author’s own expense, written evidence of the permissions, licenses, and consents for use of third-party material included within the Work, except as determined by Publisher to be covered by the principles of Fair Use.
- The Author represents and warrants that:
- the Work is the Author’s original work;
- the Author has not transferred, and will not transfer, exclusive rights in the Work to any third party;
- the Work is not pending review or under consideration by another publisher;
- the Work has not previously been published;
- the Work contains no misrepresentation or infringement of the Work or property of other authors or third parties; and
- the Work contains no libel, invasion of privacy, or other unlawful matter.
- The Author agrees to indemnify and hold Publisher harmless from Author’s breach of the representations and warranties contained in Paragraph 6 above, as well as any claim or proceeding relating to Publisher’s use and publication of any content contained in the Work, including third-party content.
Revised 7/16/2018. Revision Description: Removed outdated link.