Process Innovation as a Strategic Tool in Enhancing the Performance of Organizations: A Study of Manufacturing Firms in Nigeria

Authors

  • Augustine Chibueze Iherobiem Olabisi Onabanjo University
  • Aminat Odunola Sanusi Olabisi Onabanjo University

DOI:

https://doi.org/10.5195/emaj.2023.306

Keywords:

Manufacturing Firms, Innovation, Process Innovation, Business Performance, Competitive Advantage

Abstract

This study investigated how process innovation might be used as a strategic tool to improve organizational performance in the context of Nigerian manufacturing companies. The study employed a descriptive survey methodology and population of the study consisted 7.533 employees from specifically 3 chosen manufacturing companies in Nigeria: Lafarge Africa Plc, Flour Mill Nigeria PLC and PZ Cussons. The sample size for the study was estimated using Andrew Fisher's Formula to be 366 and the distributed questionnaire was designed on a five-point Likert scale. Out of the 366 questionnaires that were distributed, 340 were returned, giving the study a response rate of 93%. SPSS was used to examine the data that were obtained. The study found a substantial correlation between the two variables and it was determined that process innovation is important for improving organizational performance. As a result, it was therefore recommended that manufacturing companies should constantly innovate their processes to increase competitive advantage in the market.

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Published

2024-04-26

Issue

Vol. 13 No. 1 (2023)

Section

Articles

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Copyright (c) 2024 Augustine IHEROBIEM, Aminat Sanusi

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