Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study

Authors

  • Alyce Cardoso Campos Universidade Federal de Lavras
  • Daniel Carvalho de Rezende Universidade Federal de Lavras
  • José Willer do Prado Universidade Federal de Lavras
  • Thaísa Barcellos Pinheiro do Nascimento Universidade Federal de Lavras
  • Humberto Rodrigues Marques Universidade Federal de Lavras
  • André Grutzmann Universidade Federal de Lavras

DOI:

https://doi.org/10.5195/emaj.2020.192

Keywords:

Bottom of the Pyramid, Low Income, Consumption, Market, Future Research

Abstract

This article reviews the state of the literature on consumption at the bottom of the pyramid and summarizes the studies' suggestions for future research. This study was conducted using data from the Web of Science and Scopus databases with the help of CiteSpace and CitNetExplorer 1.0.0. This research is justified due to: (a) absence of a broad systematization of the theme; (b) contribution and encouragement of new researchers to take part in studies on the subject; and (c) indication of a broad international literature that can encourage studies on consumption at the base of the pyramid.

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Published

2020-09-23

Issue

Vol. 10 No. 1 (2020)

Section

Articles

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